The Attention Map turns customer behaviour into revenue intelligence. Built on the same RFM framework the greatest direct marketers used to build predictable cashflow.
See The System How It WorksThe Problem
Most email lists behave unpredictably. One month revenue is strong, the next it falls off. The same list, the same market, often the same offer. The real problem is not the copy or the offer. The real problem is that most list owners cannot see what is happening inside their list.
01
Subscribers open, click, and engage in patterns. But without the right lens, those patterns stay hidden.
02
Customers drift away quietly. By the time revenue drops, the damage is already done. Revenue is a lagging indicator.
03
Without visibility, everyone gets the same message. Your best buyers and your coldest contacts treated identically.
The Dashboard
Every customer scored. Every segment visible. Every movement tracked. The Attention Map turns your list into something you can actually read.
RFM Grid
Click a cell to view those customers below
Origin
The Attention Map was born inside DrHempMe.ie, Ireland’s leading CBD brand. After years of watching customers quietly lapse, founder Brian Cusack needed a system that could spot the exact moment a customer was drifting. Not too early. Not too late. Built on Jim Novo’s “Drilling Down” methodology and the same RFM framework used at Boardroom and the greatest direct marketing businesses.
Discover how engagement recency and frequency reveal who to contact, when, and why.
See The Continuous Cashflow SystemEarly access is being handled selectively while the first implementations are set up properly.